Jo Malone London is a scented candle brand initially launched by and named after British perfumer Jo Malone, which is now owned by Estee Lauder. There is detailed information on the meticulous process that goes into the brand’s handmade candles, but oddly it stops short of detailing the type of wax involved in the process.
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You’ll quickly notice that Jo Malone London candles are premium products that demand attention. They each come in simple, yet elegantly eye-catching translucent candle holders with a circular lid on the top emblazoned with the Jo Malone London logo as well as one of the bottom. Some of these candle holders also have a bow, a feature that increases their appeal as gifts.
You’ll be able to choose from three categories of candles: home, travel, and luxury. The bulk of Jo Malone London candles are found within the home category, and it, therefore, has the widest array of scents to choose from. These candles start at $65 and can reach up to about $85 should you opt for a scent like the Dark Amber & Ginger Lily Home Candle. The travel candles are smaller but maintain the same distinctive look and are much more affordable, each costing $35. There are currently two luxury candles that cost $455 each.
Based on this information, the target market for Jo Malone London candles is probably not the average consumer. Even the more affordable travel candles may not necessarily justify their price since their burn times average about eighteen hours but, as with any candle, your mileage may vary.
With the Jo Malone London candles, you know you’re getting a quality product but you may also wish to consider what your intended purpose is. They make great gifts and make a bold, yet understated statement, but if you’re looking for a candle to burn for relaxation or simply to imbue a room with a pleasant aroma, you can probably find potentially safer candles that offer equal burn times and provide a similarly strong aroma.
The Good
- A variety of highly regarded scents.
- The travel candles are affordable for the average consumer.
- Elegant candle holders are eye catching and make beautiful gifts.
- Luxury candles can burn for more than 200 hours.
The Bad
- Most candles carry hefty price tags.
- The type of wax used in Jo Malone London candles has not been disclosed.
- Burn times do not always justify the asking price.
My Two Scents (A Little Scented Humor?)
The first thing you’re going to notice as you explore the Jo Malone London candles is the asking price, which carry premium price tags since the brand is considered upscale. For the average consumer, these are not candles that you’re going to keep around to use on a day when you just want your home to have a pleasant aroma. The company’s collection of candles for the home generally carry price tags of at least $65 and although the scents are highly regarded, many customers suggest that the burn times do not always justify the prices and may be best to use in spurts. There is a collection of “travel candles” that are smaller and cost about $35, but the burn times are considerably shorter so depending on the type of consumer you are, Jo Malone London candles may be best to use on special occasions or as a premium gift.
If you’ve done any research on candles, you may be aware of the harmful effects of paraffin that is often used in the bulk of candles sold in stores and have adverse effects. Considering its painstaking candle making process and premium prices, it’s entirely possible that Jo Malone London candles use environmentally friendly, non-toxic ingredients but it appears that the brand doesn’t disclose exactly what type of wax is used in its candles, which may be a concern. In such a scenario, you may wish to look into organic soy wax based candles like the Koji Candles brand that are safe enough that the wax can be used as a vitamin E-rich moisturizer.
Jo Malone London Candles Value
The Jo Malone London travel candles are each 3.5 inches and have seven ounces. The travel and luxury candles are 2.4 and seven inches tall and have 0.2 or 88 ounces, respectively. Burn times for each of the sizes are as follows:
- 7 oz. – 45 hours ($65)
- 6 oz. – 18 hours ($35)
- 88 oz. – 230 hours ($455)
Jo Malone London candles average about $1.44 per hour for the home line, $1.94 per hour for the travel candles and $1.97 for the luxury candles.
Available Scents
Jo Malone London Home Candles
- Mimosa & Cardamom
- White Lilac & Rhubarb
- Wood Sage & Sea Salt
- Velvet Rose & Oud
- Cardamom & Moroccan Rose
- Green Tomato Leaf
- Incense & Embers
- Lavender & Lovage
- Sweet Almond & Macaroon
- Peony & Blush Suede
- Pomegranate Noir
- Blackberry & Bay
- Wild Bluebell
- English Pear & Freesia
- Wild Fig & Cassis
- Grapefruit
- Lime Basil & Mandarin
- Orange Blossom
- Red Roses
- French Lime Blossom
- Nectarine Blossom & Honey
- White Jasmine & Mint
- Vanilla & Anise
- Dark Amber & Ginger
- Oud & Bergamot
Jo Malone London Travel Candles
- English Pear & Freesia
- Pomegranate Noir
- Lime Basil & Mandarin
- Red Roses
Jo Malone London Luxury Candles
- Pomegranate Noir
- Lime Basil & Mandarin
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